Released on = May 2, 2007, 4:44 pm

Press Release Author = Damien Kelly / Go Advertising Limited

Industry = Entertainment

Press Release Summary = Dublin, Ireland, April 30, 2007 - For many, watching sports
on television or following a team to its matches is only the tip of the iceberg.
Additionally, people decorate their houses and cars with their team's items or buy
the corresponding shirts. Thereby communicating their belongingness, sports fans
paint their lives in different colours, with the only problem of obtaining the
related articles.

Press Release Body = Not only providing general information on sports but also
merchandising offers, the recently launched Internet search guide
sports-tickets-deals.com aims at increasing the range of choice for consumers. For
some merchandising articles being sold at high prices on the black market,
imitations are in circulation. Additionally, retailers often specialize in one type
of sports or even team. As a result, it becomes increasingly difficult to organize
one's purchases of fan articles. According to the site's marketing department, its
feature set is an answer to this.

Users can browse along seven categories of different sports. The corresponding pages
contain concise information on the sport in question and link users to more details
about teams, sportsmen, and country related issues connected to their leagues,
teams, or sports events. With this information being the frame, available links to
various ticket retailers accompany the search feature for merchandising items. This
feature appears as a link, showing different options like books, DVDs, accessories,
jerseys, and shirts.

Choosing one of these links, users access a list of product search results according
to their interests. In cases like football, a list of international teams invites
users to make a selection and to access individual merchandising items for the
corresponding team. The site provides an advanced search option that allows users to
access articles simply by browsing the site, without having to further specify any
keywords. Due to this intuitive search, obtaining the desired articles gets more
convenient, as the sports-ticket-deals.com development team notes. An additional
keyword based search feature facilitates direct access to the results.

One of the latest creations by the European network of vertical sites
www.betterdeals.co.uk, the Internet search portal www.sports-tickets-deals.com is a
means for the network's aim of creating an everyday guide for electronically
available information, products, and services. Active since the end of 2003, the
betterdeals.co.uk team of passionate Internet professionals is created and managed
by Go Advertising Limited, Dublin.
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Web Site = http://www.sports-tickets-deals.com

Contact Details = Brighton House
121 Lower Rathmines Road
Dublin 6 (Ireland)

0035-314-966-672
pr@betterdeals.co.uk